You're not stuck because you lack answers. You're stuck because you're carrying the question alone.
Performance coaching for founders, operators, and high-responsibility professionals who need to make clean decisions without self-betrayal.
You know the feeling. You've run the decision through your head a hundred times. You've weighed the options. You've asked people you trust. And you're still circling.
It's not that you lack intelligence. You have more than enough. The problem is that you're making decisions while holding everything else, the team's needs, the financial pressure, the identity you've built around being the one who handles it.
You've told yourself this is the last time you'll carry what isn't yours to carry. Then someone needs you and it starts again. The pattern repeats because something structural hasn't been addressed. Not because you lack discipline.
That's not a discipline issue. It's an alignment signal.
Externalized Sensemaking™
Brent Lupia is a Performance and Clarity Coach who helps founders and operators make clean decisions under pressure. His method, Externalized Sensemaking, gets the thinking out of your head and into a form you can work with. Two modes: Pattern Extraction and Synthesis to identify constraints, and Externalized Cognition Mapping to stabilize thinking.
Here's what I notice with most high performers I work with. The thinking isn't broken. It's overloaded. Too many variables held in one place, processed under pressure, filtered through identity and obligation.
Externalized Sensemaking is a structured method for getting the thinking out of your head and into a form you can actually work with. It's not advice. It's architecture.
The clarity isn't something I give you. It's something that emerges when thinking is externalized and distortion is removed.
Pattern Extraction & Synthesis
Identify the underlying constraint beneath the narrative. Name what's actually happening, not what it feels like is happening.
Externalized Cognition Mapping
Slow, stabilize, and sequence thinking when urgency or emotion distorts clarity. Restore the ability to see the real options.
The Founder Making Decisions That Affect Other People's Lives
Every choice carries weight. You feel the responsibility of payroll, of promises made, of people who trusted your vision. You don't need more advice. You need a structure that lets you think clearly when the stakes are real.
The Operator Who's Become the Default Fix
Someone brings a problem no one else can solve, and you light up. You solve it. You tell yourself "not again." Then it happens again. The punishment feels like purpose. You need someone who sees the pattern you're inside of.
The High Performer Who Knows Something Has to Change
The results are there. The recognition is there. And something still feels off. That's not ingratitude. That's a signal worth investigating. You don't need motivation. You need clarity about what's actually misaligned.
How many of those patterns did you recognize?
I'm neurodivergent. Communication was harder for me, and that's exactly what made me better at seeing the structure behind it. I spent a lifetime reverse-engineering how people think, communicate, and get stuck. That manual learning path gave me something the automatic path never could. I can see the patterns you can't see from inside them.
I give my clients the same external cognitive structure my own brain needs. That's not a metaphor. It's the method.
Read the full storyThree ways to work together
Clarity Intensive
Lock 1-3 decisions in a single 90-minute session. Live Externalized Sensemaking applied to your most pressing constraint.
Clarity Sprint
From mapping to implementation. Two focused sessions with bounded async support. For decisions that need follow-through.
Operator Retainer
Ongoing decision support for operators navigating sustained complexity. Two sessions per month with bounded async access.
Testimonials from pilot program participants coming soon.
Real feedback, arriving shortly
Where is your thinking breaking down?
The Decision Pattern Assessment takes two minutes. It identifies your primary clarity constraint, and it only works if you answer honestly.
Take the Free Assessment