Privacy Policy | Brent Lupia
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Privacy Policy

Last updated: October 5, 2026

This is a coaching website, not a SaaS platform. The data I collect is minimal, used only to respond to you, and is not sold to anyone. Here is what that looks like in practice.

What I Collect

Decision Pattern Assessment. When you complete the assessment and submit your name and email, that information is sent to my server via an encrypted connection. I receive your name, email, assessment responses, and your clarity profile result, and they are also saved in my CRM (GoHighLevel). This data is used to understand your situation before we speak. A few minutes after you finish, I send you one email about your results from my business inbox. That first email is pre-written. Before that email goes out, an automated check (also Anthropic's Claude) reads the one answer I quote back to you, to make sure it is safe to include. If you reply, I read it myself, and an AI writing assistant (Anthropic's Claude) may help me draft my answer before I send it.

Contact form. The contact page form collects your name, email, and message. This is delivered to my server via an encrypted connection. I use it to respond to your inquiry within 24 hours.

Scheduling. When you book a call through Calendly, Calendly collects your name, email, and scheduling preferences. Calendly has its own privacy policy, which you can review at calendly.com/privacy.

Training opt-in. When you request the free training (for example on the /clarity page), I collect your first name and email so I can send you the training and a short series of follow-up emails. This is handled by my email provider, GoHighLevel. You can unsubscribe from any email, which removes you from the sequence.

How I Use It

Your data is used to respond to your inquiry, prepare for our conversation, and (if you opted in for the training) send you the training plus a short follow-up email sequence. You can unsubscribe at any time. I do not sell your information.

Third-Party Services

Calendly handles scheduling. Their data practices are governed by their own policy linked above.

Cloudflare hosts this website and provides privacy-first web analytics. Cloudflare Web Analytics does not use cookies, does not track individual visitors, and does not collect personal data. It measures aggregate page views and performance metrics only. The assessment form also runs Cloudflare Turnstile, a check that a real browser is sending it. Turnstile reads technical signals such as your IP address and browser details to tell people from bots (Turnstile privacy addendum). Cloudflare privacy policy: cloudflare.com/privacypolicy.

GoHighLevel is my email and CRM provider. It stores your first name and email when you opt in and sends the training and follow-up emails on my behalf.

Google Workspace hosts my email, including the email I send you after the assessment.

Anthropic (Claude) helps me draft replies to your emails. It receives your first name, your assessment answers and your messages. It does not receive your email address. Anthropic states that it does not use this data to train its models, and that it deletes it within 30 days unless it has to keep it longer to enforce its usage rules or to follow the law.

Telegram sends notifications to my phone when a new lead or reply comes in. A notification can include your name, your email and the first part of your message.

Meta Pixel. Pages on this site include the Meta (Facebook) Pixel, which records page views and on-page actions (such as opting in or booking a call) and shares them with Meta. I use this to measure my advertising and to show relevant ads to people who have visited the site. You can control ad tracking in your Meta account settings and your browser. Meta's data policy: facebook.com/privacy/policy.

Wistia hosts the training video and records aggregate viewing analytics (such as play rate and watch time). Wistia privacy policy: wistia.com/privacy.

Fonts are self-hosted and served directly from this site. No requests are made to Google Fonts or any external font service.

Cookies

The Meta Pixel sets advertising and measurement cookies on pages where it runs. Cloudflare and Calendly may set minimal functional cookies (security, session state). You can clear or block cookies in your browser, and control ad personalization in your Meta settings.

Data Sales

I do not sell or rent your personal information. I share it only with the services listed above, which help me run this site and measure its advertising.

Your Rights

If you want your data removed from my records, email me. I will delete it. No form to fill out, no 30-day waiting period.

Contact

Questions about this policy: [email protected]